Every business and business owner is unique and capturing their personality and enthusiasm and sometimes a mention of how they got to this place in their journey is part of the process of preparation for the video… After discussing the business with the business owner and getting an idea about where the business is placed we then come up with some questions that help the business owner to get across the impact of what the business does for its customers for the community and why they are so passionate about the business and what they do…

Once the questions are formulated and sent to the client we then discuss what shots we can do of the client business owner performing the service or creating the product these shots need to be shot beautifully and to look cinematic as does the whole product…

We discuss what activities we will film and these will form the basis for the B roll and cutaway is… 

Next is the actual filming, We film the cutaways be real and the business owner or client performing the service and if appropriate interacting with customers or creating a product… Once we have enough material we can then Film the recorded interview part of the video… Again we take special care with lighting to set up and make the business owner look their best… The overall theme for business profile videos is to provide a product which looks cinematic like a mini documentary or TV show… Once all the filming and production is done then it’s to the edit and post production…

The best most relevant takes of the interview and then selected as well as the most beautiful B roll… The music is select, drawing on over 20 years experience as a music creator having tracks been featured on year sports Netflix MTV et cetera we then either select an existing track and edit it to 30 tonight to seconds or we create a new track which is in keeping with the mood of this particular business film… What is the music track is done the selected takes a van assemble together in the edit individual resolve the leading software. 

Once the edit is complete including audio sweet day admixing, the video is colour graded to give it an incredible cinematic look… Titles are also added to give additional information about the business and business owner… The finish product is then presented to the client for approval or comments and alterations.